SPARKING MOMENTS OF CONNECTION™
We started Hey Binx to spark moments of connection, with yourself and with others. In a world that often feels loud and disconnected, we wanted to create a product that delivers joy without the noise. No hangovers, no pressure, just pure, unflavored THC magic that turns any drink into a better vibe.
why is there a grandma on your packaging?
That’s Babs! Babs is our founder Jill’s real-life Roman Catholic nana and the unofficial CEO of sniffing out bad behavior. Every holiday season, Jill would sneak around Babs’ house hiding weed in the most random places, behind the nativity scene, tucked inside a VHS copy of The Ten Commandments, once even taped under the cookie tin labeled “Jesus Is the Reason for the Season.” The goal? A lil’ time capsule to find the following year.
But Babs was built different. She was onto Jill’s bullshit every. single. time. Like a holy bloodhound with a sixth sense for sin, she’d find it and leave nothing behind but a passive-aggressive facebook message to the family and an extra rosary on Jill’s bed. So, in tribute to the woman who never missed, Jill immortalized her on the packaging. Because if Babs isn’t watching you get high… are you even doing it right?